[MA-SOC] Sci Fi Channel -anime

Willow Ravencraft EandZB at att.net
Mon May 7 11:37:21 EDT 2007


> Starting June 11, the Sci Fi Channel will show anime for 2 hours on
> Monday night:
>
> http://www.broadcastingcable.com/article/CA6439376.html
>
> Sci Fi Targets Late Night
> Network hopes toons will get younger viewers tuning in
> By Anne Becker -- Broadcasting & Cable, 5/7/2007
>
> In an attempt to lure younger viewers and expand the reach of its
> brand, Sci Fi Channel is launching Ani-Monday, a two-hour late-night
> block of anime programming. Set to premiere June 11, the slate will
> put the network in direct competition with Cartoon Network's late-
> night ratings powerhouse Adult Swim, which programs anime as well.
>
> Running from 11 p.m. to 1 a.m., the block will include acquired
> series, movies and shorts.
>
> The content comes from Manga, one of three major U.S. anime
> distributors and a unit of Starz Media, which produces Sci Fi's live-
> action original Painkiller Jane, among other network shows.
>
> Sci Fi, which signed a one-year deal with Starz, is aiming to better
> reach an 18- to 34-year-old male audience and convert those new
> viewers into fans of Sci Fi's other content.
>
> If successful, the move would lower the network's median age
> (currently about 45) and hopefully attract more advertising from
> young male-targeting categories, like movies and electronics. Sci Fi
> would then likely work the formula across other nights.




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