[ACML] Attendee retention rates

[Ashley Hakker]

Did you only measure if they had been there this year and the previous year?

Sometimes people are regular attendees but miss a few years.  It might be
more reliable to ask about their attendance over multiple years.  Or if they
didn't come back the year after their first but came the year after that?

-Ashley Hakker

On Sat, Sep 26, 2009 at 7:37 PM, Adam Beaton <redshoesrock at gmail.com> wrote:

> Hey all,
>  We were running some numbers in our attendee base and seeing how many of
> our attendees came back to our convention after coming for the first time.
>  I was wondering if other conventions do that and if so, what your
> retention
> rates are?  Our retention rate seems to be somewhere between 25% and 30%,
> which we thought was rather low, especially considering our attendance goes
> up every year.  We wanted to know if other conventions have similar rates
> and this is normal attrition, or if this is a problem we need to address.
>
> Adam Beaton
> Ohayocon
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